Brand Activation

Brand activation is not anymore a matter of below the line but a way to activate a brand.
Find a central idea – a new idea or an idea that evolves from the image creative concept.
The brand has to find its new territory within which it will be activated, where it will live beyond the classical print ads, billboards, image and radio ads.
Activating a brand is about creating an interaction, a complicity between the brand and its consumer (actual or potential) on a territory they have in common.
So we can make the consumer live a brand experience at the moment and at the place they are the most receptive to the message.
This brand experience should be coherent in every point of contact between the brand and the consumer/distribution actors
This experience as a result should influence the consumer behavior in order to activate sales or to build brand image