CASE: ENGAGE BBDO connects Snickers with youngsters via social media

Snickers - Get on with it

To enforce the nationwide launch of the Snickers ‘Get on with it’ TV spot and generate brand awareness, ENGAGE BBDO was asked to integrate the use of social media in the campaign.

Key figure in the ‘Get on with it’ campaign was Mr. T, who remains very popular with youngsters. It’s his rough and assertive image that fit in perfectly with the image Snickers wanted to bring out.

A central platform, created by Proximity BBDO, hosted a web game where participants could win a Meet&Greet with Mr. T in London or a Tank Adventure Weekend with three of their friends.

By looking for places where these youngsters socially hang out and make promotion with new media, we were able to attract and engage these youngsters and set up a dialogue between them and the brand Snickers.

Via an attractive Netlog brand page, created by Proximity BBDO, we invited visitors to play an addictive web game. By installing the application on their own page extra chances could be won. These chances could eventually be used to answer to the contest questions.

In addition we created a fan page on Facebook where visitors could easily find content of the Meet&Greet in London and news about Snickers and Mr. T. For the French-speaking part of Belgium the campaign was hosted at Skyrock. Via Twitter all fans received live updates on the offline events and activation was foreseen during the whole period of the campaign.

By successfully combining the use of social media and community building, ENGAGE BBDO made sure that Snickers and their ‘Get on with it’ campaign did not go by unnoticed!

Links
http://www.getonwithit.be
http://nl.netlog.com/snickers
http://www.twitter.com/getonwithitbe
http://www.facebook.com/pages/Snickers-Get-on-with-it-Belgium/51450367884