CASE: Lays – Sensations
A brand activation campaign with fantastic results.
In order to drive sales and to rise branding, ENGAGE BBDO worked out a tombola with a double mechanism. Besides some ‘instant wins’ there were also 3 big winners who went on a trip to one of the exotic locations mentioned in the campaign.
Take a look at the case presentation!
PDF
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April 24th, 2009 at 11:09 pm
Hey just a heads up, I wanted to let everyone know that Xio Dibin speaks English. I hope I posted in the right location?