NEWS: Volkswagen and ENGAGE BBDO launch the new VW Touareg in style
With its luxurious, sleek and innovative design, the VW Touareg is truly one of a kind. And it requires an equally unique launch. That is why ENGAGE BBDO created an exclusive VW Touareg Lounge fully incorporating luxurious design with an utmost respect for the environment. These are the values of the new generation VW Touareg, which will also be available in a hybrid version.
AA Dock’s was therefore the ideal choice: a modern venue, built using state-of-the-art ecological technology. For one week, ENGAGE BBDO transformed this site into a stylish VW Touareg Lounge where dealers, as well as existing and prospective customers were able to discover the new VW Touareg exclusively.
Visitors were welcomed by a very modern, high-tech video show on 23 seamless plasma screens. They were then able to personally discover the 2 VW Touareg cars on display. The cars were displayed in cosy, semi-transparent cocoons which set the intimate atmosphere intended.
Guests were also able to benefit from a choice of timeslots allowing them to comfortably choose their visiting time. And for the work-a-holics, ENGAGE BBDO even created a Business Lounge.
In other words, Volkswagen and ENGAGE BBDO can look back on a very successful joint venture.
ENGAGE BBDO achieved this project thanks to help from the following partners: Trimex, Mojuice, AA Dock’s, J&M Catering and Challenge MC. Date event: 4 may – 10 may
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