NEWS: ENGAGE BBDO and Unilever Foodsolutions co-create My Sandwichbar
On April 28, ENGAGE BBDO and Unilever Foodsolutions launched a brand new relationship platform for sandwich bars. Restaurateurs already have many online opportunities at their disposal (like resto.be), but what about sandwich bars, bakeries, butchers, caterers, taverns? Well, they still struggled with the Internet.
ENGAGE BBDO developed a solution to this problem: My Sandwichbar, a two-way online platform.
On the one hand, www.mysandwichbar.com is a free online platform for snacking professionals. In only a few clicks, sandwich bars can find recipes, products, promotions, advice and assistance for their business. But that’s not all. Sandwich bars also get the opportunity to create a free webpage to present their business.
And on the other hand? www.mysandwichbar.be is a free online portal for consumers. From now on, customers will be able to spot those sandwich bars that are nearest and meet their needs the best.
So, in short, My Sandwichbar offers just about everything a sandwich bar needs to boost its business. Inspiration, assistance and above of all a free online webpage to get spotted by customers!
But not only sandwich bars will benefit from My Sandwichbar. In fact, thanks to this platform, it will be easy for Unilever Foodsolutions to stay in touch and engage with snacking professionals to meet their needs (inspiration, products, innovation) and create loyalty.
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