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NEWS: Herman Van Rompuy launches YouBridge, with the support of ENGAGE BBDO

Geertrui and Herman Van Rompuy presented on the 23rd February 2010 the first YouBridge-laptop to the 24-year-old Ugandan student Racheal, from the International Health Sciences University of Uganda.

YouBridge vzw is a nongovernmental organisation founded in 2009 by Jonas, Pieter and Barbara – three young Belgians in their 20s who wanted to help bridge the digital divide between developing countries and the developed world.

Through the Internet platform provided by YouBridge, a new Belgian NGO, people in Belgium – and elsewhere – have the opportunity to donate a new laptop (for €190) to a student in a developing country, in Africa in the initial phase. Via the same platform, both donor and recipient can keep in contact so that there is a direct link and mutual communication between them.

The founders of YouBridge are convinced that access to the Internet for young people in developing countries offers an excellent tool for realising their potential. It opens a window for them on the world and towards the future.

On the website http://www.youbridge.org, interested donors can find out how they can donate a laptop to a student in a country of their choice. A laptop can be sponsored for €16/month for 1 year. YouBridge allows you to know what you are giving, to whom you are giving it and when it is received.

ENGAGE BBDO is partner of YouBridge and developed the name, logo and activation tools.

Filed under: News on 26/02/2010

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