CASE: EMC – Channel marketing on an EMEA level
How do you motivate your resellers to advertise for you … over the entire EMEA?
You make it easy for them.
1. You design a series of campaigns which on the one hand cover your entire product and service portfolio and on the other hand give your partners/resellers the opportunity to choose. For all intents and purposes, this is what people enjoy doing. Also, resellers in a particular country are able to roll out several campaigns at the same time.
2. You make the campaigns available as ready-made packages which can be personalized and rolled out quickly and at low cost.
3. You build an overview site where resellers are able to easily find the campaigns and any useful information.
4. You manage all campaigns on one platform so that all results can be perfectly monitored and easily reported.
Result
A satisfied customer with satisfied resellers, and about 100 campaigns spread all over Europe over a 1.5 year period.
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