CASE: EMC – B2B Lead generation in a High-tech environment
How to capture the attention of a very critical and technical B2B audience? And how can you get them to leave their contact details so that you can supplement your prospecting database?
The answer
By arousing their curiosity by letting them sample 3D-like glasses with DataNews, Belgian’s leading IT magazine. Ask them to put on the glasses, go online and fill out a form to find out whether they have won a Nintendo Wii.
The result
More than 3,000 of the 22,000 DataNews readers registered. A return of almost 14% on a ‘cold’ target group, which is good. And out of all registrations, there were 850 interesting sales leads. A satisfied customer in other words, who for this campaign received a ‘Best of activation Award’ in the B2B category in 2009. The campaign has already been repeated in several other European countries, every time with similar success.
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