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CASE: Electrabel, Internal communication “Paper Use”

Electrabel engages itself to reduce impact on the environment. The employees also have to take their responsibility to achieve that goal. Discover how we activated them to consume less paper.

Electrabel wants to sensibilize it’s employees about their paper consumption.  Our concept “Put your printer on a diet” was the kick of to do so.

We placed large trees at the entrance of all Electrabel buildings, in order to introduce the topic, and confront employees with their personal paper consumption. Afterwards we gave the means to actually do something about it.

In several video messages the Electrabel “dietist” showed and explained several practical and easy to use tips and tricks to consume less paper. Together for les paper, together for less CO2.

Filed under: Brand Activation, Cases on 24/02/2010

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