CASE: Dodge – Dare Days
Dodge Dared Belgium taking a 50 meters VIPER-plunge.
In 2007 the ‘Dodge Dare Days’ road show pit stopped 11 venues in Belgium.
An eye-catching animation was chosen to make people stop, take a look and participate. The main attraction consisted of a Dodge-benji. A specially customized Dodge VIPER was being pulled up for an adrenaline drop of 50 meters. With each drop two persons took place in the car and the complete drop was filmed. All participants could download or forward their movie by the Dodge website.
Take a look at the video and the case presentation.
PDF
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