N BBDO wordt ENGAGE BBDO en lanceert de Brand Engagement Index – N BBDO devient ENGAGE BBDO et lance le Brand Engagement Index
De N van N BBDO stond al voor ‘eNgagement‘. Maar tijdens een seminarie rond engagement marketing, met onder andere Steven Van Belleghem als verdediger van deze nieuwe discipline, kondigde het innoverende bureau aan dat het voortaan ENGAGE expliciet in zijn naam opneemt.
Le « N » de N BBDO faisait déjà référence au mot ‘eNgagement‘. Mais lors d’un séminaire consacré à l’engagement marketing, avec notamment Steven Van Belleghem en défenseur de cette nouvelle discipline, ce bureau novateur a annoncé que le mot ENGAGE serait dorénavant repris tel quel dans son nom.
NEWS: ENGAGE BBDO op avontuur met Geronimo Stilton – ENGAGE BBDO part à l’aventure avec GERONIMO STILTON
Looza wil zijn positie in OOH (horeca) versterken en de verkoop tijdens het voorjaar en de zomerperiode een boost geven.
Durant cet été, LOOZA s’offre des ventes exceptionnelles en “renforçant” sa présence aussi bien dans l’Horeca que dans les points de vente.
NEWS: Volkswagen and ENGAGE BBDO launch the new VW Touareg in style
With its luxurious, sleek and innovative design, the VW Touareg is truly one of a kind. And it requires an equally unique launch. That is why ENGAGE BBDO created an exclusive VW Touareg Lounge fully incorporating luxurious design with an utmost respect for the environment. These are the values of the new generation VW Touareg, which will also be available in a hybrid version.
NEWS: ENGAGE BBDO and Unilever Foodsolutions co-create My Sandwichbar
On April 28, ENGAGE BBDO and Unilever Foodsolutions launched a brand new relationship platform for sandwich bars. Restaurateurs already have many online opportunities at their disposal (like resto.be), but what about sandwich bars, bakeries, butchers, caterers, taverns? Well, they still struggled with the Internet.
(more…)
NEWS: ENGAGE BBDO wins 7 BOA awards
During the annual Best Of Activation Awards, hosted at Jeux d’Hiver, ENGAGE BBDO won the following prizes:
NEWS: Atos Wordline wins European Award for “Spaar & Pluk” – “Epargnez & Cueillez”
Atos Worldline heeft op 25 februari 2010 op het European Card Acquiring Forum de USAGE Award gewonnen voor zijn getrouwheidsprogramma “Spaar & Pluk“.
Atos Worldline a remporté ce 25 février 2010 le USAGE Award pour son programme de fidélisation « Epargnez & Cueillez » dans le cadre du European Card Acquiring Forum.
NEWS: Herman Van Rompuy launches YouBridge, with the support of ENGAGE BBDO
Geertrui and Herman Van Rompuy presented on the 23rd February 2010 the first YouBridge-laptop to the 24-year-old Ugandan student Racheal, from the International Health Sciences University of Uganda.
(more…)
The N of eNgagement
ENGAGE BBDO chiefly focuses on experience marketing, community marketing and brand activation.
Our mission is to increase sales and reinforce brand positioning by creating engagement between brands and their customers, and by activating them via emotional, unique and effective brand experiences.
The N stands for eNgagement. eNgagement towards you and your brand.
CASE: EMC – B2B Lead generation in a High-tech environment
How to capture the attention of a very critical and technical B2B audience? And how can you get them to leave their contact details so that you can supplement your prospecting database?
(more…)
CASE: Electrabel, Internal communication “Paper Use”
Electrabel engages itself to reduce impact on the environment. The employees also have to take their responsibility to achieve that goal. Discover how we activated them to consume less paper.